LoDulceRD had been operating at its physical location in Punta Cana, Dominican Republic for more than 10 years. As a result of 2020 and the changes every business had to endure, the brand introduced an online experience to their customers. This expansion in their offerings, including a re-brand effort, helped grow their customer base within the Dominican Republic and improved their sales considerably during the pandemic.

In the present, the e-commerce experience is not as prevalent as it was back in 2020 as the social media presence is not as impactful at this time, and the physical store fronts are the main points of purchase. One of the gaps the website had was that it was only in English, while still being geared to a Spanish speaking demographic in its majority. It is now translated to Spanish as well so users have the option to use both languages.

My role within this project includes brand re-design, visual design, and web design implementation through Shopify. I continue to make updates as needed, ensuring the content stays fresh and current and assist with upkeep of the inventory.