E-Commerce | UI/UX | Brand Development

Cultura Toys – Where diversity comes into play ✨

Cultura Toys is an emerging company offering Spanish handmade dolls that celebrate diversity while promoting inclusivity and education in the toy industry. Our primary objective was to create an e-commerce website that balanced a clean, user-friendly layout with a visually engaging design aligned with the brand identity.

The company is preparing for its official launch and adjustments will be made along the way.

Goal 1: Communicating Cultural Diversity Effectively

The company needed a website that clearly conveyed its mission of cultural diversity and inclusivity while showcasing the unique handmade and sustainable nature of its dolls.

Solution
We conducted market research, focusing on trends in eco-friendly and culturally diverse toys. This helped shape the content strategy, emphasizing storytelling through product descriptions, high-quality imagery, and dedicated pages for each doll.

Goal 2: Ensuring a Seamless and Enjoyable User Experience

Cultura Toys needed to provide an experience that catered to both desktop and mobile users to ensure a smooth and enjoyable experience.

Solution
We leveraged Shopify’s robust platform for essential e-commerce functionalities like checkout and product filtering, ensuring a solid foundation for the site. Beyond the built-in features, we focused on creating a fully responsive design with enhanced mobile optimization, recognizing that a significant portion of the target audience shops via mobile. Additionally, we customized the navigation and checkout process to reduce friction, while implementing user-friendly filtering options on the doll collection pages, allowing shoppers to easily sort by doll type, price, and other attributes.

Goal 3: Increasing Customer Engagement and Retention

The goal was to drive meaningful customer engagement and build brand trust to encourage positive experiences and possible repeat visits.

Solution
We introduced personalized product recommendations and implemented SEO strategies to increase visibility and engagement. External marketing efforts, including email campaigns, influencer collaborations, and social media promotions, are also set to attract new customers and boost retention.

Post-Launch Adjustments

As Cultura Toys officially launches, gathering insights from customer behavior and feedback will be essential for ongoing improvements. We’ll track success through metrics like customer engagement (time on site, interaction with features), conversion rates, and mobile performance. Additionally, we’ll evaluate the effectiveness of marketing strategies by analyzing email open rates and social media engagement and conversions to ensure we’re reaching and resonating with our target audience.

These insights will guide continuous updates to ensure the platform aligns with customer needs, improves engagement, and drives retention.